Strategic Account Management

Successful account mangers understand that the individual customer requires a strategic approach which meets the changing needs of their environment.

Understanding the complex make up within different customers is critical if you are to succeed in growing and developing both existing and new accounts. Reliance on single level relationships or on using traditional sales-driven approaches will not win you the business.

Our strategic account training is designed to help you understand how to take the best approach in winning and keeping your key customers.

Typical subjects include:

  • Decision Criteria
  • The buying process
  • Planned sales approaches
  • Differentiation
  • Negotiation
  • Presenting
  • Relationships